ОКNА МЕDIА portal together with independent marketing center О.К.N.А. Marketing summed up the results of monthly study of plastic window prices for February 2011. According to the results of this study, the prices of PVC windows were reduced on the territory of Russian Federation.
So, in the regions of Russia average cost of plastic windows as per item was reduced by 4,1% down to 4 446 RUR, while the cost of «turnkey» PVC windows was reduced by 2,8% down to 6 989 RUR per 1 square meter;
In Moscow the cost of plastic windows was also reduced by 5,2% amounting to 4 889 RUR, while the cost of «turnkey» PVC windows was reduced by 4,0% amounting to 7 800 RUR per 1 square meter.
The fall of prices for plastic windows in February 2011 was conditioned by decrease in demand for PVC window, which began already in January, so the main window companies used the strategy of price reduction targeted at preserving the average demand for windows in winter time.
It is likely that in March 2011 there will be certain «thaw» in demand for windows anticipating hot months of the starting season of 2011. There is a probability that the prices may be increased through balancing the range of prices reduced at the expense of «non-seasonal» discounts and actions.
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